The Federal Trade Commission recently announced revisions to standards and guidelines that endorsers, influencers, and content creators must follow if they have a material connection with a brand. These "material connections" could look like paid partnerships in the form of monetary compensation, paid lodging and meals, or other free products and services offered to the endorser as a trade for testimonials and reviews from the endorser.
The FTC works to develop and uphold policies that eradicated deceptive and unethical advertising practices, leveling the playing field among businesses, and instituting a fair market for all consumers.
It is more important than ever, as the influencer industry continues to grow, that you are complying with the Federal Trade Commissions's regulations. It won't be long until these policies become strictly enforced.
LUCKILY, we have created list of disclosures for use among a variety of social media platforms and channels, that you can access at any point, whether you are sharing an Instagram post, live streaming, or uploading a YouTube video.
Note that these disclosures follow the FTC guidelines as of January 2024 and are subject to change. You, the endorser, are ultimately responsible for the content and disclosures that you post. For updated information pertaining to the use of endorsements and testimonials in advertising, visit FTC.gov.
You'll receive 5 ready-to-post disclosures to use on social media, blog posts, websites, and more. In addition, you'll get step-by-step instructions on how to post a paid partnership on Instagram, Facebook, and Pinterest!